just cheesed my lil brother

The viral ‘cheesed challenge’ requires people to throw cheese slices at their kids

It all began when a Twitter user decided to throw a slice at his little brother who was seated on a highchair, and recorded his reaction.

Nobody really knows how this strange “cheese challenge” came about. Presumably it arose on a whim. As so often. Anyway, it’s clear that everything started with Twitter user @unclehxlmes. The video posted by him has now become viral and has found numerous imitators.

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